Meridiano Cine

 Buenos Aires, ArgentinaMeridiano Cine is a film distribution company focused on audience design, positioning itself as a strategic and creative backbone for audiovisual projects. The brand acts as a bridge between films and their audiences, integrating analysis, foresight, and creative sensitivity to guide projects from early stages toward greater impact and circulation.

I was involved from the very beginning of the brand, leading the creation of its visual identity and working closely on defining its positioning and conceptual vision. This early collaboration allowed the identity to grow alongside the brand, ensuring coherence between strategy, aesthetics, and communication. I also developed Meridiano’s social media presence and produced a range of visual assets across both digital and print platforms.

The visual identity translates this approach into a bold, contemporary system defined by strong colors, modular layouts, and controlled dynamism. The logo explores the idea of projection, both as the cinematic act within the theater and as a forward-looking vision toward future audiences. Clear, geometric typography reinforces a sense of solidity and authority, while the vibrant graphic language introduces a modern, disruptive voice within the traditional film distribution landscape.