Smart Meals
Berlin, GermanySmart Meals is a ready-to-eat food catering service. The project focused on developing a new logo and visual identity based on the idea of “healthy eating made simple.” The brand was designed to feel friendly, approachable, and dynamic.

Bright, contrasting colors, geometric shapes, and rounded typefaces were used to express the brand’s values and create a clear, positive visual language. A key aspect of the identity was highlighting the wide variety of meals Smart Meals offers, which was reflected through multiple illustrations and diverse color combinations, reinforcing the flexibility and range of the service.

The overall tone is welcoming, relaxed, and easy-going. Using simple shapes and colorful layouts, the identity positions Smart Meals as a reliable, supportive presence — that one friend who’s always there to help you eat well, even on busy days.

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